barre3

barre3 is a premium fitness franchise known as much for its retail program as its workouts — combining fashion and function to reflect its core values of balance, strength, and intentionality. Delivering a fresh assortment across studios and their online store season after season takes a real operation behind it: months of color planning, custom fabric development, and coordinated manufacturing at scale.

It's the kind of operation that only works with trusted partners — and we're proud to be one of them.

The Challenge

barre3's retail team came to us in 2018 with one essential gap: a legging that matched the caliber of the rest of their retail program. They had strong partnerships already in place, but hadn't found a fabric and manufacturing partner capable of bringing their vision to life.

Sourcing the Right Fabric

To find the right fabric, we looked to the mills we trust most for performance and feel — sourcing swatches from top-tier partners in Italy and Taiwan, chasing a rare combination of luxurious hand-feel and technical performance.

After several rounds of sampling and rigorous wear testing with the barre3 team, we landed on the right material, paired it with a dialed-in fit, and the barre3 Signature Legging was born.

Delivering Under Pressure

The first shipment was slated to launch in March 2020 — just as the pandemic shut down in-person fitness. Instead of stalling, demand took off: franchise owners promoted the new product on social media, and leggings sold out even with studios closed. We spent the rest of the year working to keep pace with demand.

Since then, we've built out a complete private-label assortment together — leggings, bras, tanks, tees, joggers, pullovers, and accessories — all designed around barre3's community and movement philosophy.

To this day, we hold up barre3 as the gold standard for retail in boutique fitness.

A Bit More

To dive deeper into the Signature Legging story, check out the feature on B3 Magazine.

Curious about how barre3 got started? Listen to Sadie Lincoln’s interview on NPR’s How I Built This for a behind-the-scenes look at her mission and mindset.

And of course, don’t forget to explore the latest barre3 collections on the B3 Shop. (We may be biased, but we think they’ve never looked better.)